Budget allocation
Where your budget goes first
We don’t switch on every channel just to fill a report. For family law firms, this is a typical starting point, and it changes as soon as results come in.
25% starting share
Puts you at the top of Google when people facing divorce, custody and family matters search for things like “divorce lawyer near me.” We bid hardest on the searches that turn into paid consultations and retained clients and block the clicks that don’t.
25% starting share
Earns rankings for searches like “child custody attorney” so you get traffic without paying per click. It compounds month after month and lowers your overall cost per customer.
20% starting share
Pay-per-lead placement above regular ads with a Google trust badge, where Local Services Ads are available for your category and market.
15% starting share
Drives map-pack visibility, calls and direction requests. Fresh posts, photos and thoughtful review replies keep your profile active and ranking.
10% starting share
More buyers now ask ChatGPT, Claude, Gemini and Perplexity for recommendations. Answer-ready content and structured data help AI assistants understand and cite your family law firm.
5% starting share
Helpful articles, landing pages and posts that answer buyer questions, support SEO and AI search and give your ads something worth clicking to.