Straight answers on modern marketing.
No jargon. Practical guides on paid ads, SEO and getting found in AI search.
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Excel and Google Sheets templates with live formulas. No email required. See all templates.
Marketing Budget Allocation Model
Free marketing budget allocation template. Split one budget across Google Ads, LSA, Meta, SEO and AI search, estimate leads and profit per channel, and see where the next dollar should go.
Get the template XLSX · FreeUTM Tracking Sheet
Free UTM tracking spreadsheet with a built-in link builder, approved source and medium dropdowns, automatic error checks and naming rules. Works in Excel and Google Sheets.
Get the template XLSX · FreeLocal Services Ads Lead Dispute Log
Free Google Local Services Ads lead dispute log. Track every LSA lead, flag bad ones, rate them inside the 30-day window, confirm credits and see your real cost per booked job.
Get the template XLSX · FreeMonthly Marketing Report Template
Free monthly marketing report template with a scorecard, channel table, six-month trend charts and notes. Shows spend, leads, cost per lead, customers, revenue and return on spend.
Get the templatePlain-English guides.
What Is Answer Engine Optimization (AEO)?
A plain-English guide to answer engine optimization: what AEO is, how it differs from SEO and how to get your business cited by ChatGPT, Claude, Gemini and Perplexity.
Read guideHow to Allocate Your Marketing Budget Across Channels
A practical framework for splitting your marketing budget between Google Ads, Meta, Local Services Ads, SEO and AI search based on how your customers buy.
Read guideSEO vs. PPC: Which Is Better for Your Business?
A clear comparison of SEO and pay-per-click advertising, including cost, speed, and when to use each one.
Read guideLocal Services Ads vs. Google Ads
How Google Local Services Ads compare to standard Google Ads for local businesses, including cost, placement and when to use each.
Read guideWhat Is Human-in-the-Loop Marketing?
How human-in-the-loop marketing combines AI agents with experienced strategists to deliver more work at lower cost without sacrificing judgment.
Read guideHow to Get Your Business Recommended by ChatGPT
Practical steps to improve how ChatGPT and other AI assistants describe and recommend your business.
Read guideMarketing Agency vs. In-House Team vs. GrowFaster
Compare hiring an in-house marketing team, a traditional agency or a human-in-the-loop marketing department.
Read guideHow Much Does Marketing Cost for a Small Business?
What small businesses typically pay for marketing management, ad spend and tools, and how to think about value instead of just cost.
Read guideFrequently asked questions
Straight answers. Have a question that isn’t here? Ask it on a quick call.
Schedule A CallDoes GrowFaster offer free marketing templates?
Yes. You can download a budget allocation model, a UTM tracking sheet, a Local Services Ads lead dispute log and a monthly marketing report template for free, with no email required.
Who writes GrowFaster’s guides?
Our guides are drafted with help from our agent system and reviewed and edited by our strategists for accuracy and clarity.
Are these guides free to use?
Yes. They’re free to read and share. If you’d rather have the work done for you, book a Free Assessment.
How often are guides updated?
We review guides regularly as search engines, ad platforms and AI assistants change.
Let’s grow faster.
Book a free assessment. We’ll show you what’s working, what’s not and what your new marketing department would do first.