Budget allocation
Where your budget goes first
We don’t switch on every channel just to fill a report. For fire protection companies, this is a typical starting point, and it changes as soon as results come in.
30% starting share
Puts you at the top of Google when businesses and property managers needing inspections and systems search for things like “fire sprinkler inspection.” We bid hardest on the searches that turn into inspection contracts and service agreements and block the clicks that don’t.
25% starting share
Earns rankings for searches like “fire alarm inspection company” so you get traffic without paying per click. It compounds month after month and lowers your overall cost per customer.
15% starting share
Drives map-pack visibility, calls and direction requests. Fresh posts, photos and thoughtful review replies keep your profile active and ranking.
15% starting share
More buyers now ask ChatGPT, Claude, Gemini and Perplexity for recommendations. Answer-ready content and structured data help AI assistants understand and cite your fire protection company.
10% starting share
Helpful articles, landing pages and posts that answer buyer questions, support SEO and AI search and give your ads something worth clicking to.
5% starting share
Reaches businesses and property managers needing inspections and systems on Facebook and Instagram before they search, with new creative tested every week and retargeting for people who visited but didn’t act.