Solar buyers have a lot of questions. Clear, honest answers about cost, payback and incentives earn trust in search and in AI assistants alike.
The best marketing for a solar installer usually starts with Google Ads and Meta & Instagram, the channels closest to how homeowners looking to cut energy bills find and choose a provider. GrowFaster runs these and every other channel that fits as one human-led, AI-powered marketing department for $1,997/month, then moves budget toward whatever produces the most qualified consultations and signed contracts.
Your next customers are homeowners looking to cut energy bills. They search in plain language, compare a few options and choose fast. Here are the kinds of searches we build around:
We don’t switch on every channel just to fill a report. For solar installers, this is a typical starting point, and it changes as soon as results come in.
Puts you at the top of Google when homeowners looking to cut energy bills search for things like “solar installers near me.” We bid hardest on the searches that turn into qualified consultations and signed contracts and block the clicks that don’t.
Reaches homeowners looking to cut energy bills on Facebook and Instagram before they search, with new creative tested every week and retargeting for people who visited but didn’t act.
Earns rankings for searches like “solar panel cost” so you get traffic without paying per click. It compounds month after month and lowers your overall cost per customer.
More buyers now ask ChatGPT, Claude, Gemini and Perplexity for recommendations. Answer-ready content and structured data help AI assistants understand and cite your solar installer.
Helpful articles, landing pages and posts that answer buyer questions, support SEO and AI search and give your ads something worth clicking to.
Drives map-pack visibility, calls and direction requests. Fresh posts, photos and thoughtful review replies keep your profile active and ranking.
On standby Local Services Ads. We only switch these on if testing shows they’ll pay off for your business.
Our agents watch your accounts around the clock and flag what’s drifting. Your strategist decides what to change, and nothing goes live without a person approving it.
Every call, form and sale is tracked back to the channel that produced it. Budget moves toward what makes you money, and you get plain-English updates on what changed and why.
Straight answers. Have a question that isn’t here? Ask it on a quick call.
Schedule A CallA mix of search ads, Meta ads with clear offers and honest educational content. Qualifying questions on forms keep sales teams focused on homeowners who can actually go solar.
Publish clear, factual content about cost, savings, incentives and your service area, keep your listings consistent and earn reviews. AI assistants draw on that kind of information.
GrowFaster’s management is a flat $1,997 per month for your whole marketing department. Ad spend is separate and paid directly to platforms like Google and Meta. During your Free Assessment we recommend a starting ad budget based on your market, competition and how many new customers you can handle.
For many solar installers, the strongest starting channels are Google Ads, Meta & Instagram and SEO. The right mix depends on your market and goals, so we test, measure qualified consultations and signed contracts and move budget toward the channels that produce the most profit.
AI assistants like ChatGPT, Claude, Gemini and Perplexity favor businesses with clear, factual content, structured data, consistent listings and strong reviews. We build answer-ready pages and FAQs for your solar installer, add schema markup and track how AI assistants describe and recommend you.
Paid channels like Google Ads, Local Services Ads and Meta can start producing leads within the first few weeks after launch. SEO and AI search build over several months and compound over time. Your strategist will set realistic expectations for your market.
Book a free assessment. We’ll show you what’s working, what’s not and what your new marketing department would do first.