Budget allocation
Where your budget goes first
We don’t switch on every channel just to fill a report. For flooring companies, this is a typical starting point, and it changes as soon as results come in.
25% starting share
Puts you at the top of Google when homeowners remodeling or replacing floors search for things like “flooring installation near me.” We bid hardest on the searches that turn into showroom visits, measurements and installs and block the clicks that don’t.
20% starting share
Reaches homeowners remodeling or replacing floors on Facebook and Instagram before they search, with new creative tested every week and retargeting for people who visited but didn’t act.
20% starting share
Earns rankings for searches like “hardwood floor refinishing” so you get traffic without paying per click. It compounds month after month and lowers your overall cost per customer.
20% starting share
Drives map-pack visibility, calls and direction requests. Fresh posts, photos and thoughtful review replies keep your profile active and ranking.
10% starting share
Helpful articles, landing pages and posts that answer buyer questions, support SEO and AI search and give your ads something worth clicking to.
5% starting share
More buyers now ask ChatGPT, Claude, Gemini and Perplexity for recommendations. Answer-ready content and structured data help AI assistants understand and cite your flooring company.